The theme for this year’s National Nutrition Week (October 9-15) is: “Breakfast – the best way to start your day!” and Rama proudly supports this theme in line with its commitment to making a nutritious breakfast an everyday reality for all South African school children.
According to the Department of Health, studies indicate that around 19% of South African children aged 10-14 years skip breakfast before going to school and globally, up to 30% of children, adolescents and adults regularly skip breakfast. Even with the best intentions, parents often struggle to provide a morning meal that can make all the difference in their child’s day.
But, a recent white paper study commissioned by Rama found that eating breakfast improves overall diet quality, assists in weight management and promotes a healthy lifestyle. The right morning meal has been proven to improve children’s concentration at school and give them more energy to participate in class.
This is why Rama, in partnership with the Department of Education, launched the Good Breakfast Schools Programme in 2017, teaching children the value and make-up of a good breakfast so they can be at their best every day. Already Rama has reached 277 007 children in 360 schools in EC and KZN and will expand the programme in 2019 to include more regions and ultimately reach more children.
This year Rama partnered with ProVerb and the Good Breakfast ambassadors – TV sports anchor Carol Tshabalala and Kaizer Chiefs defender Tsepo Masilela. Together they have been on a mission to inspire South African families to make smarter breakfast choices to ensure they start the day right. These heroes are living proof that a better future starts with a good breakfast.
WHAT IS A GOOD BREAKFAST?
A good breakfast should contain choices from the five food groups – protein, grains or starchy foods, fruits and vegetables, fats and oils and unsweetened drinks as per the Department of Health guidelines.
OMEGAS HELP BRAIN DEVELOPMENT
Studies show that Omega oils can be especially good for children, helping them with their brain development.
Rama is the first spread to be enriched with nine vitamins and Omega 3, which means adding a bit of Rama to your bread or porridge is a simple way to add extra nutrition to your family’s breakfast.
TRY THE RAMA GOOD BREAKFAST: Bread with Rama + Tea with Milk + Fruit + Egg
FOLLOW THE GOOD BREAKFAST HEROES
Follow the Good Breakfast Heroes (@Proverb @SimpleCarol8 @tsepomasilela) during National Nutrition Week (9-15 October 2018) to see how they start every day with a Good Breakfast and do the Breakfast Check at www.rama.co.za and find out if your family is eating a Good Breakfast. #ItStartsWithAGoodBreakfast #NationalNutritionWeek