Qualified electronics technician fights for recognition in township

Chauke specialises in all home appliances.

The nightmare of job scarcity is not a problem faced by young people only but the old also bear the brunt of being above the age limit for employment at companies are hunting for new talent.

Moses Chauke (51) faces fierce competition with young people securing lucrative deals in the electronics industry.

Chauke is an Esselen Park technician who has been active since the 1980s when he started his professional technician career.

“I served as a technician for a company called Early Bird. I worked there from 1991 until 2005.

“When Early Bird closed their branches we got retrenched and I decided to start my own business.

“I have been in business for over 25 years. I started in Mpumalanga and the business was good at first. I later moved my business to Tembisa,” said Chauke.

He said his business is suffering since the community decided to close down the gravel route connecting Esselen Park and Birchleigh North.

Chauke’ tiny shop in Esselen Park.

Chauke used to get most business from the neighbouring suburb and his business took a downward plunge because the section where he operates is poor. People are skeptical when they want to get their appliances fixed and they would rather get another working appliance than to fix the broken one.

His objective is to grow his business and move into malls where he can reach clients that are willing to pay for his services.

Chauke’s challenge is that his young competitors are proficient with digital marketing while his business relies mostly on word of mouth.

Chauke fixes plasma TVs, microwaves, fridges and all other home appliances.

Asked how he became a technician, Chauke said when he was a young boy he used to tamper with broken appliances that were brought home by his grandmother and other elderly neighbours who worked as domestic workers.

“I remember in the 80s black technicians were very scarce.

“While growing up I saw a gap there and I started teaching myself.

“I would figure out everything that is broken and try to fix it.

“My friends would let me open their parents’ TVs at home just for me to see what was going on inside,” explained Chauke.

As his interest grew, he eventually decided to take up a formal course with a college offering electronics to get proper certification.

“My poor grandmother could not afford my education so I had to study part-time for my qualification.

“I got my first professional technician job while I was still studying.

“I learned more on the job and my knowledge grew quickly,” said Chauke.

He started networking with other technicians and asked questions when he faced challenges.

He learned how to diagnose complex problems and soon the local community started to gain trust in what he was doing and began bringing him more appliances to fix.

“Customers brought me things that they thought could never be fixed. Once they saw them working again they would buy them back.”

He said the challenge of working in the township is that customers are reluctant to pay what they are charged because they don’t know that he is a qualified technician. They would rather take their appliances to town.

“I have some professional technicians from the suburbs that bring their difficult jobs to me when they cannot figure out the problem.

“Sometimes they fetch me to help them in their workshops,” Chauke said.

People are not aware that his prices are competitive for a qualified technician operating in the township.

  AUTHOR
Jantji Ngwenyama
Journalist

Latest News

COMMENTS

Top
Next Story x
Cab operators are soft targets for criminals

Thanks for your referral. We have no doubt your friends will love our newsletter as much as you!

Don't forget to verify your email.

to our FREE newsletter
SUBSCRIBE to our FREE newsletter.




SELECT your titles:

African Reporter
Benoni City Times
Boksburg Advertiser
Brakpan Herald
Germiston City News
Springs Advertiser
Tembisan


Get regular news updates sent directly to your inbox.

Your source of local breaking news and trending stories from across the country.

Be a part of our growing community

1MILFacebook Fans
98KTwitter Followers
5MILMonthly Readers
12MILArticles Published Every Month
72Local Community Websites

SUBSCRIBE to our FREE newsletter

SELECT your titles:

African Reporter
Benoni City Times
Boksburg Advertiser
Brakpan Herald
Germiston City News
Springs Advertiser
Tembisan

Get regular news updates sent directly to you inbox.

Your source of local breaking news and trending stories from across the country.

Be a part of our growing community

Subscribe Here
1MILFacebook Fans
98KTwitter Followers
5MILMonthly Readers
12MILArticles Published Every Month
72Local Community Websites
Your details:


Your friends: