Tembisa lad fights for black business

NBBC's CEO Volchere Kgekwane congratulating Lemolesemono brake and clutch motor engineering Co-op's Philip Mokobane along Ernest Motimele.

The ever rising unemployment statistics call for desperate measures in ensuring that black business becomes a key industry player to assist in labour absorption.

South Africa is sitting on a ticking bomb in the form of youth frustration towards unemployment and government struggles to make jobs available to cater for an exorbitant number of loitering youth.

The government encourages township residents to take part in the country’s economy by becoming entrepreneurs and channel their lives towards success by grabbing every available opportunity.

Scores of black-owned businesses are registered at Companies and Intellectual Property Commission (CIPC) each day but a substantial number of those registered entities barely get off the ground.

Ernest Motimele is the national youth director of the National Black Business Caucus (NBBC) who seeks to put that frustration to an end.

Motimele said township enterprises were stagnant because entrepreneurs lacked knowledge, skills and business acumen.

Ernest Motimele.

He said he started off as an IT specialist working for mainstream business until he decided to resign and start chasing his dream of running his own business.

Motimele was not an exception as he had his fair share of complications in the IT Academy business he started and he met a lot of young people who considered quitting the business when faced with these challenges.

He attended a lot of business seminars seeking solutions to assist small businesses and that is where he was spotted by the NBBC.

“I was approached by NBBC after they saw the zeal in me, my passion for business and the passion for helping young people realise their dreams. I was made a provincial director serving in Limpopo and in two months time I was promoted to national youth director of the NBBC youth desk. This is because I knew and I could identify with the youth’s struggles,” adds Motimele.

He said at first he reflected deeply on the offer but what eventually convinced him to join the organisation was the NBBC’s tireless endeavour to assist black business to participate in the mainstream economy.

“My responsibility is to connect the organisation with black business, especially youth business and ensure that their challenges are solved. I used to work with the youth mostly in my business and that is why I spotted a loophole in the organisation. This is where I could contribute.”

He said his responsibility is to know what the youth needs, where they lack and help them in planning their future.

“We assist business men and women in business registration and also give them entrepreneurship skills. We work closely with funding institutions. For existing businesses we help them identify and understand their market and implement our revitalising strategies to ensure that their business achieves growth and sustainability.”

He said NBBC helps in the radical transformation because they want black business to head big and lucrative projects by pairing them with experienced contractors.

“For example, we pair small contractors in a joint venture with big construction companies to elevate the small constructors’ CIDB SCORE Rating. We are a non-sectoral organisation meaning we help any form of business. All businesses are welcome and we have amazing success stories. We have helped young entrepreneurs achieve big dreams through attracting big financial investments and securing big contracts,” said Motimele.

He said in Tembisa they will be working with a co-operative of motor mechanics who have just been awarded a piece of land by the City of Ekurhuleni.

“We will help in getting them funding which they can use to buy the necessary equipment and vehicles to be used as tow trucks.

If you are business minded but do not where to start, if you have a business but you don’t know which direction to take, you can call me for assistance.”

He said small businesses benefited in identifying paying clients, in finding finance and sorting out logistics like product distribution.

“We help in diagnosing the source of your business problems and we find a solution with you. We then give you skills that will enable you to manage your finances.”

If you want to see your business making progress call Ernest on 083 545 3286 or call NBBC’s CEO Volchere Kgekwane on 073 146 5917.

  AUTHOR
Jantji Ngwenyama
Journalist

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